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Keurig Faces Backlash By Siding With Media Matters On Hannity Ads

Will this presidential election be the most important in American history?

The effort by Media Matters to intimidate companies from advertising on Sean Hannity’s Fox News show has big business twisted in knots.

Some companies caved to pressure announcing on Twitter they were no longer going to financially support “Hannity” through advertising.

After observing the significant backlash against coffeemaker company Keurig from Hannity supporters, companies are removing Tweets that distanced them from the Fox News host.

The New York Times reports:

An effort to pressure companies that advertise on Mr. Hannity’s program on Fox News appeared to gain momentum in recent days based on Twitter messages from brands including Keurig, Reddi Wip,, Nature’s Bounty and Volvo Car USA.

But by Tuesday, those companies were clarifying — or even deleting — statements they had made on the platform that indicated they had pulled ads from Mr. Hannity’s show because of comments he made about Roy S. Moore, the embattled Republican candidate for Senate in Alabama. Those moves followed a backlash against Keurig that included fans of Mr. Hannity posting videos of themselves destroying the company’s coffee makers.

Keurig took a public relations beating over the weekend when Hannity fans destroyed the company’s coffeemakers in very creative fashion on video which was widely circulated in social media.

CNBC reported on the consumer backlash:

The most recent string of companies to pull their ads from Hannity has prompted the hashtag #BoycottKeurig, which was a top trending subject on Twitter. Fans of Hannity’s show and its host criticized Keurig and the other brands for taking a political stance.

In fact, a number of the host’s supporters said that they would be returning Keurig machines they had purchased for holiday gifts, and would no longer buy products from the brand.

Facing mounting public pressure, Keurig CEO Bob Gamgort apologized to his employees in a letter.

Media Matters wants to remove conservative voices from TV and the organization is exploiting the weak leadership in big business to destroy the TV advertising business model.

Tom Borelli

Dr. Tom Borelli is a Newsmax TV contributor and radio commentator addressing political issues from a conservative grassroots perspective. As a columnist, he has written for The Washington Times and authored articles for Newsmax Magazine, Newsmax Insider and previously was a co-host with his wife Deneen Borelli on the SiriusXM Patriot channel. Dr. Borelli appeared on numerous television programs, including the highly ranked Fox News Channel’s “The O’Reilly Factor,” “Hannity,” “The Kelly File," and "America’s News Headquarters." He has also appeared on Fox Business Network’s “Making Money with Charles Payne” and “After the Bell” as well as TheBlaze TV’s "The Glenn Beck Program" and "Dana!" Prior to working for public policy organizations, Dr. Borelli was a managing partner with the investment advisory firm of Action Fund Management, LLC and a portfolio manager for the Free Enterprise Action Fund (FEAF) where he used shareholder activism to challenge corporations that sought to profit from the growth of government. During his 25 years with the Altria Group, Inc., he built a foundation in public policy and issues management, drawing from diverse experiences ranging from basic research to corporate affairs. Dr. Borelli served as science fellow for the U.S. House of Representatives' Committee on Science, Space, and Technology during the 100th Congress. Dr. Borelli has also published scientific papers on interferon and human leukemia.

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