Commentary by Joel Kotkin & Samuel J. Abrams originally published by RealClearInvestigations and RealClearWire
Soccer Moms are giving way to Single Woke Females – the new “SWFs” – as one of the most potent voting blocs in American politics.
Unmarried women without children have been moving toward the Democratic Party for several years, but the 2022 midterms may have been their electoral coming-out party as they proved the chief break on the predicted Republican wave. While married men and women as well as unmarried men broke for the GOP, CNN exit polls found that 68% of unmarried women voted for Democrats.
The Supreme Court’s August decision overturning Roe v. Wade was certainly a special factor in the midterms, but longer-term trends show that single, childless women are joining African Americans as the Democrats’ most reliable supporters.
Their power is growing thanks to the demographic winds. The number of never married women has grown from about 20% in 1950 to over 30% in 2022, while the percentage of married women has declined from almost 70% in 1950 to under 50% today. Overall, the percentage of married households with children has declined from 37% in 1976 to 21% today.
The Single Wave
A new Institute for Family Studies analysis of 2020 Census data found that one in six women do not have children by the time they reach the end of their childbearing years, up from one in ten in 1990. Single adult women now total some 42 million, comparable to the key African American voting bloc (46 million), while vastly larger than key groups like labor union members (14 million) or college students (20 million).
The Pew Research Center notes that since 1960, single-person households in the United States have grown from 13% to 27% (2019). Many, particularly women, are not all that keen on finding a partner. Pew recently found that “men are far more likely than women to be on the dating market: 61% of single men say they are currently looking for a relationship or dates, compared with 38% of single women.”
There’s clearly far less stigma attached to being single and unpartnered. Single women today have many impressive role models of unattached, childless women who have succeeded on their own – like Taylor Swift and much of the U.S. women’s soccer team. This phenomenon is not confined to the United States. Marriage and birthrates have fallen in much of the world, including Europe and Japan. Writing in Britain’s Guardian newspaper, columnist Emma John observed that, “Singleness is no longer to be sneered at. Never marrying or taking a long-term partner is increasingly seen as a valid choice.”
Read the entire investigation here.
This article was originally published by RealClearInvestigations and made available via RealClearWire.
Joel Kotkin is Presidential Fellow in Urban Futures at Chapman University and executive director of the Urban Reform Institute.
Samuel J. Abrams is a professor of politics at Sarah Lawrence College and a senior fellow at the American Enterprise Institute.