Which Candidate Do You Support in the Republican Primaries?
The Biden re-election campaign is planning to air a TV ad targeting black voters during the University Colorado Buffaloes and University of Southern California Trojans college football game.
ABC News got an exclusive peak at the ad which will run on its network. According to ABC News, the ad will discuss Biden’s efforts to support the black community.
The ad says:
“Getting ahead means getting the same chance to succeed as everyone else. It’s why on his first day, President Biden signed an executive order to address racial inequity, working to narrow the racial wealth gap by creating millions of new, good paying jobs and more funding for black businesses.”
In addition to college football, the Biden campaign is going to run ads during other sporting events including the NFL and NBA.
Watch the ad:
The ABC News story mentioned the University of Colorado’s football games are very popular with blacks, “…77% higher among Black viewers, making up 23% of the audience for those games, compared to 15% for non-Colorado games, per ESPN research — a figure that doesn’t go unnoticed by Biden’s re-election campaign.”
Recent polls show Biden’s approval is falling and support from minorities are also dropping.
A recent New York Times/Siena poll reported that with non-whites, Biden leads Trump by 53 percent to 28 percent but that represents a big drop from 2020 where Biden received 70 percent of the non-white votes.
Without black voter support, Biden’s prospects for re-election are very bleak – that’s why his campaign is targeting sporting events.